Cosy Club Case Study
Project Overview
Cosy Club is a charming venue provider offering spaces for parties, birthdays, meetings, and more. They cater to individuals and groups seeking a unique and welcoming atmosphere to host their special occasions in Leicester UK.
Challenges
Cosy Club faced challenges in reaching their target audience within the competitive venue hire market. Potential customers searching for venue hire online might not be aware of Cosy Club’s unique offerings.
Our Solutions
To address these challenges, we implemented a strategic PPC campaign on Google Ads that incorporated the following elements:
Targeted Keyword Research
We conducted in-depth keyword research to identify relevant search terms and phrases people use to find venue hire online. This included keywords related to specific event types (e.g., birthday party venue, meeting space rental), locations (targeting areas where Cosy Club operates) etc.
Compelling Ad Creation
We crafted captivating ad copy that highlighted Cosy Club's distinct charm and suitability for various event needs. The ads likely included strong calls to action encouraging users to visit the Cosy Club website for bookings.
Landing Page Optimization
We ensured Cosy Club's landing pages for event rentals were optimized for conversions. This likely involved providing clear information on available spaces, pricing, booking procedures, and high-quality visuals showcasing Cosy Club's inviting atmosphere.
Conversion Tracking
We implemented conversion tracking to analyze the effectiveness of the campaign and identify areas for improvement. This allowed us to track how many clicks resulted in actual venue booking inquiries or reservations.
Results
Our Google Ads PPC campaign got significant results for Cosy Club.
- Clicks: 2,400 clicks
- Cost: £1,560
- Conversions: 96 conversions
- Cost-per-Acquisition (CPA): £16.25 (Cost / Conversions).
Overall, the PPC campaign successfully generated a significant number of qualified leads for Cosy Club at a reasonable cost, resulting in more than 200% return on investment [ROI].
