Este Medical Group Case Study
Project Overview
Este Medical Group is a leader in the aesthetics industry, specializing in non-surgical body fat freezing treatments. Their innovative approach utilizes cutting-edge technology to help clients achieve their body contouring goals without the need for surgery.
Challenges
The aesthetics industry is competitive, and Este Medical Group needed to stand out from the competitor’s. Reaching potential clients actively seeking non-surgical body fat freezing treatment was crucial.
Our Solutions
Targeted Keyword Research
We conducted in-depth keyword research, focusing on relevant search terms used by individuals interested in non-surgical body fat reduction.
Compelling Ad Copies
Creatively crafted ad copy highlighted Este Medical Group's unique selling points and targeted specific pain points of potential clients. Landing pages were designed to seamlessly convert clicks into leads.
Targeted Audience
We targeted the right audience to ensure ad placements reached those most likely to be interested in Este Medical Group's services.
Conversion Tracking
Conversion tracking was implemented to accurately measure website conversions generated by the PPC campaign.
Results
The targeted PPC campaign for Este Medical Group yielded impressive results:
- 128 Conversions: The campaign successfully generated 128 qualified leads interested in Este Medical Group’s non-surgical body fat freezing treatments.
- Cost-Effective Lead Generation: The total campaign cost was £1,470, resulting in a cost-per-lead of approximately £11.50 (depending on exact conversion tracking setup).
- Increased Clicks: The campaign generated a total of 1,730 clicks, driving significant traffic to Este Medical Group’s website.
- Measurable ROI: By attracting high-quality leads at a competitive cost, the PPC campaign increased significant return on investment [ROI] for Este Medical Group.
