InvoBlox Case Study
Project Overview
We partnered with InvoBlox, a leading provider of blockchain solutions in the B2B niche, to help them achieve their marketing goals through Google Ads PPC services. Our objective was to generate increased brand awareness and drive qualified leads to their website.
- Website design and development
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising
Challenges
InvoBlox, like many B2B tech companies, faced challenges in reaching their target audience within the complex and ever-evolving blockchain technology space. They needed a PPC campaign that could effectively target the right decision-makers and generate high-quality leads.
Our Solutions
To address InvoBlox requirements, we implemented a comprehensive Google Ads PPC campaign that included the following elements:
Keyword Research
We conducted in-depth keyword research to identify relevant search terms and phrases that potential clients would use to find blockchain solutions.
Targeted Campaign
We created targeted search campaigns focused on specific blockchain services offered by InvoBlox. This ensured our ads appeared to users searching for relevant solutions.
Landing Page Optimization
We optimized InvoBlox landing pages to ensure a smooth user experience and encourage conversions.
Conversion Tracking
We implemented conversion tracking to measure the effectiveness of the campaign and identify areas for improvement.
Results
613
Clicks
16400
Impression
43
Conversions
$6320
Cost
The Google Ads PPC campaign for InvoBlox yielded significant results, as shown in the image.
This translates to a cost-per-acquisition (CPA) of approximately $147. This metric is important to consider when evaluating the success of B2B PPC campaigns, though the ideal CPA can vary depending on the industry and the value of a qualified lead.
In addition to the results above, the campaign also helped InvoBlox achieve increased brand awareness within the target audience. By appearing in relevant search results, InvoBlox was able to position itself as a thought leader in the blockchain solutions space.
Overall, the Google Ads PPC campaign was a success for InvoBlox. It generated a significant number of qualified leads and increased brand awareness within the target audience.
